Frequently Asked Questions
In simple terms, IDX (Internet Data Exchange) is the software "bridge" that allows your website to pull live property listings directly from the local Multiple Listing Service (MLS).
Without IDX, your website would only show the properties you manually type in. With IDX, your website becomes a fully functional search engine where users can browse every active listing in the region.
And having an IDX Property Search on your website is critical for:
- Automatic Lead Generation: You or your client can set up "Saved Search" alerts. When a new house hits the market in Buffalo or Amherst that matches their criteria, the system emails them automatically—with your contact info attached.
- Real-Time Accuracy: You never have to worry about "sold" houses cluttering your site. When the status changes in the MLS, it updates on your website automatically (usually within 15–30 minutes).
- SEO Power: Every single listing creates a dynamic page on your website. This gives Google thousands of pages to index, helping you show up when people search for specific neighborhoods or street addresses.
I typically integrate iHomefinder for my clients. It’s the industry leader for a reason: it's mobile-friendly, fast, and plays perfectly with the WordPress tools I use to build your site.
Give us a call (or email), and we'll reach out to schedule a 1-hour onboarding session. Among other things, we'll discuss your real estate goals, and review your options to help determine the best solution to fit your needs. From the initial onboarding to final approval and launch, we handle the technical heavy lifting to ensure your experience is seamless, transparent, and entirely stress-free.
Our typical implementations range from 2-3 weeks.
- General consulting
- Custom websites for any industry
- AI Training and Consulting
- Search Engine Optimization (SEO)
- Paid Advertisting
- and more
A great website is a powerful engine, but you are the driver. Like any elite real estate tool—from signage to social media—your site’s ROI depends on how you move it forward. We provide the high-performance foundation: SEO-optimized meta tags, strategic calls-to-action, and full integration with Google Search Console and Analytics. You’re engineered for success from day one. By pairing our high-conversion design with consistent blogging or paid ad campaigns (Google Ads, Facebook marketing, etc.), you transform your site from a digital business card into a lead-generation machine.
Most of our customers prefer to spend their time focused on real estate. But we have clients that we train and provide step by step instructions on how to make simple changes to their site.
Yes and no. High-level SEO is an ongoing strategy that involves deep keyword research and constant content creation. To keep our Real Estate Package affordable and efficient, we focus on building a Professional SEO Foundation. We handle the technical 'heavy lifting' by optimizing your site Metas, alt tags, and menus, and configuring Yoast SEO for all pages—including your property listings. We also ensure your site is 'talking' to Google by connecting Analytics, submitting your Sitemap in Google Search Console. We provide the powerful engine; the ongoing 'fuel' comes from the original content and blogs you add over time.
We can do that! We'll provide a custom quote just for IDX. Give us a call!
Yes, we can certainly create a new website and integrate it with your existing IDX provider. We currently support IDX Broker and iHomeFinder, but we're happy to discuss new vendors. Just give us a call!